VOW Ireland’s industry exclusive mid year gathering that took place on 9 June saw around 100 influential customers and suppliers attend the event at the Aviva Stadium in Dublin. Hosted by VOW Ireland’s Managing Director Ashley Burke, the day saw Group CEO Steve Haworth present an update on the Group, a brief overview of market trends and the competitive landscape. Steve also spoke about VOW’s commitment to resellers, seeing the wholesaler go back to basics.

Debbie Nice, the Group’s FS Category Director, discussed why focusing on catering and cleaning is vital, how customers are segmented and what brands and products are available to resellers. Debbie also shared some valuable hints and tips in order to help resellers drive sales. Wilson Roberti, SEO Manager at Headroom, presented his thoughts on the importance of digital marketing and how businesses can understand how they rank on Google and other search engines. Additionally, Adam Noble, Managing Director at Irongate, shared his story about how he shaped his business to be fit for the future.

Attendees also benefitted from the six hands-on training sessions that took place on the day with suppliers VOW Interiors, Nestle, 2Work Chemicals, Fellowes, Brother Ireland and Bewleys.

Ashley Burke, Managing Director for VOW Ireland, comments, “Our customers not only found the networking aspect of the day beneficial, but also picked up various ideas, hints and tips from presenters and suppliers to help increase sales. Thank you to everyone who attended and supported the day.”