Following the success of VOW’s cross category training day held in the Midlands earlier this year, VOW’s southern training event on 14 June is expected to attract over 50 resellers and a number of industry-leading suppliers.

Being held in Watford at the Mercure London Hotel on 14th June, the cross category training day will see VOW’s resellers and their sales teams attend practical breakout sessions with suppliers from the traditional, technology and facilities supplies categories. Additionally, VOW team members will be sharing tips and useful information with attendees including a market session on insight and product strategy delivered by FS Category Director Debbie Nice. Suppliers attending on the day include VOW Interiors, Bic, 2Work Chemicals, Fellowes, SCA, Nimans, XGEM, Canon and Vax.

Martin Weedall, National Sales Director, comments: “Our training days have been designed for our resellers to help their teams engage across all categories. The interesting thing that we have found is that resellers who were present at last year’s training days saw an average of 10% sales growth as their sales team became more informed about category opportunities that hadn’t been explored to their full potential.”

The southern training event in June will be followed by the northern training event due to be held in Leeds on 29 September.