VOW has announced details of its exclusive brands that are available to resellers to help them gain a competitive edge in the market. Following on from the introduction of its dynamic product strategy earlier this year, nine exclusively available brands will add to the flow of products being launched to ensure VOW continuously remains relevant and adds value for its resellers.

More about the exclusive brands:
• myCafé: Catering essentials
• 2Work: A professional range of cleaning supplies for the busy workplace
• Reviva: Technology essentials
• Contour Ergonomics: Affordable ergonomics
• GoSecure: Secure mailing and packaging solutions
• StoreStack: Super strong, stackable storage solutions
• Prestige: Till and machine rolls
• ergo-brite: Drywipe markers and highlighters
• graffico: Notebooks

VOW’s reseller customers can benefit from these brands in various ways, particularly from their competitive price points and accompanying marketing support, available through our MyMarketing site with all product information being available on our OPDealer site.
Product Marketing Director Helen Wade explains, “As these brands are exclusively available from VOW, they have been competitively priced so our resellers have the opportunity to make more margin and increase profitability. Given the high quality of the range within each of the brands, these products aren’t sub-standard, cost-effective alternatives of popular products, but in fact they are brands within their own right. They have been specifically developed to meet resellers’ needs in growing categories.”

“With this is mind we will have a full Reseller and End User marketing calendar including sampling campaigns, blogger engagement and targeted marketing to drive brand advocacy and awareness. We have also invested in product experts, dedicated marketing resource and marketing materials for each of these brands to fully support our resellers, details of these will be issued over the next couple of months. Additionally, we will be sharing ‘how to sell’ guides to ensure our resellers are completely informed about product features and benefits so they can sell to their customers more effectively. Each of these brands will also have its own dedicated website which will be live by the end of June and social media channels will follow to communicate in different ways to our customers. We will also shortly be launching details of our Authorised Reseller Programme to support the brand growth.”

VOW will be turning up the spotlight on these exclusive brands at its next Green Light event in the form of an ‘Exclusive Brand Award’.

VOW resellers can either contact their Account Manager or email Product.Marketing@voweurope.com for more information about the exclusive brands.