Green Light: Registrations in Full Swing, More Details Announced
Registrations are in full swing for VOW’s next Green Light event that is taking place on 2nd December 2016 at the Hilton Birmingham Metropole. Expected to receive over 400 VOW reseller delegates, 80 exhibiting vendors and 15 speakers, the theme of this year’s Green Light has been announced as “Transformation is Now”. The event is also set to have a brand new format and a number of new features.
Being held in the festive month of December, the event will not only kick off the celebrations for the season ahead and end the year on a high note by commemorating achievements, but also fittingly set the scene for 2017. Interested suppliers who are looking to exhibit at the event as well as reseller delegates who are interested in attending can now register via the Green Light website greenlightevent.com.
Several new features will be making an appearance at the next Green Light event, of which the showroom-style immersive exhibition experience is tipped to be a true show stopper. Showcasing the latest innovations and products from suppliers, the exhibition will boast a creative and interactive journey to enable real time interaction with the modern workplace. Live product demonstrations will bring the colourful and vibrant floor plan to life and animate selling opportunities for attending delegates. Based on event feedback from previous years, the exhibition time has also been extended at this year’s event to give delegates additional time with exhibitors. Key members of the VOW team will also be at the exhibition event making this a prime opportunity to meet and network with them.
Workshops and speakers
VOW recently unveiled details of its dynamic new product strategy that will see a constant rolling launch of products, which will give resellers a more timely and relevant offering for their customers. This pioneering initiative by VOW will break the traditionally predictable merchandise cycle and be driven by market and customer demand. To reflect this, the agenda and workshop content at Green Light will be tailored around helping resellers with their sales strategy to make the most of potential opportunities in growth categories. Workshops and seminars on the day will also cover new product information, marketing tactics, market trends and growth opportunities for 2017 and topics such as mobility, well-being and education. Details of the key note address and guest speakers are due to be announced over the next few weeks.
Green Light Awards: New supplier award categories
Similar to previous years, the renowned Awards Gala Dinner will be rounding off this year’s Green Light event by commending accomplishments across the industry. New for this year, the awards ceremony will see the introduction of more supplier award categories than previous years, namely the Best Product of the Show, the Product of the Year and the Supplier Account Manager of the Year. The coveted Best Stand Award, an established category from previous years, will also be given out to the exhibitor that displays innovation in interpreting the Green Light theme of “Transformation is now” and having an exhibition stand that demonstrates this.
For the first time since Green Light’s inception, the awards evening will be crowned off with a themed after show party. While the theme of the party and other details are being kept tightly under wraps until the big night, it is set to be a grand and glittering finale to the annual Green Light event.
Comment: Heather McManus, VOW’s Commercial and Marketing Director, concludes: “Green Light has steadily gained momentum over the last two years and it is considered by many to be the industry’s prime networking and discovery event. Each year, we look to build a compelling agenda, present thought-provoking content, and throw a spotlight on new product and service opportunities for our customers and their teams. We hope to raise the bar further this year with what we have in store. We are very excited to see everyone there.”