LaunchPad ‘SUPERCHARGING’ Partner New Business Activity
Specialist lead generation service LaunchPad is supercharging reseller business growth, according to VOW+ partners.
Delivered by the Upstream Group and offered exclusively through VOW, LaunchPad provides ‘ready to engage’ end user referrals to participating VOW Partners. Since LaunchPad’s online launch in May 2014, new business wins valued by Partners at over £1.5m have been secured.
The Irongate Group is one such VOW+ Partner who has enjoyed significant success. Adam Noble, Managing Director:
“LaunchPad has introduced The Irongate Group to receptive decision makers who match the criteria that we set, leading to new business wins totalling several hundred thousand pounds within 4 months of going live. The pipeline of live opportunities generated by the programme gives us huge optimism with regard to future new business wins. LaunchPad has supercharged our new business acquisition activity and is a ‘must do’, not a ‘luxury’.”
Producing hundreds of fully qualified Referrals every month, LaunchPad takes the time intensive business of data cleansing, lead nurturing and relationship building away from their Partners, and presents them with a fully qualified prospect to follow up. Referrals are delivered via LaunchPad’s online portal and Partners are able to provide instant online feedback with regard to referral accuracy, progress status and ongoing development. Current Partner feedback shows the programme performing at 96% with regard to information accuracy and Partner introduction effectiveness.
Andy Greening, MD of the Upstream Group:
“We’re a match-maker. Acting as an extension of our Partners’ sales force, the LaunchPad team deliver the highest quality telemarketing work on behalf of the VOW+ Partner community. We take the time to understand the profile of prospect that each Partner wants to engage with and to fully understand how they wish to be represented. We introduce Partners to interested end-users that meet their individual and specific criteria and have expressed clear interest in engaging with them.
“Each Referral is qualified several times with quality and accuracy being verified independently by VOW before being delivered via the Portal to our Partners. Every available detail is researched to ensure resellers are armed with a full customer profile, including spend data if available, before they make contact. LaunchPad’s referral quality is unlike anything else available and if recent and current monthly reported win values continue on the same trajectory then we can expect the programme to generate over £5m of annualised new business for participating VOW+ Partners over the next 12 months.”
Martin Weedall, VOW’s national sales director: “An ongoing issue for our industry is business development and we believe with LaunchPad we are addressing the lead generation aspect with one of the most robust, high quality services there is. The approach taken by LaunchPad is ensuring some fantastic wins for VOW+ partners.
“The scheme is gathering significant momentum and we are actively engaging with our Partners to continue to further expand LaunchPad’s coverage.”