VOW announces new investment and enhanced focus in its product marketing functions with the recent appointment of Helen Wade as Group Product Marketing Director and the subsequent formation of a dedicated product marketing team. Helen joins the company from global brand Fellowes and has worked to amass significant knowledge across retail, contract and wholesale channels. She also brings valuable FMCG experience from her former life at Boots.

Adrian Butler, VOW’s Managing Director, comments, “Helen’s appointment reflects our increased emphasis on product marketing activities across all categories. The role is not only in line with VOW’s overall strategy and growth plans, but also endorses VOW’s value proposition and the commitment we made to our reseller customers at Green Light in December to bring more products to market throughout the year. This focus on product marketing will help our resellers realise even more opportunity through VOW’s unrivalled value chain.”

“Helen will lead the product marketing team and will be responsible for driving vendor opportunities across all brands. This strategic direction will also feed into our sales team thereby enabling our resellers with additional category growth prospects. Helen will be supported by a Group Marketing Manager, Marketing Co-ordinators and a specialist E-marketing Manager. I’m looking forward to seeing how Helen’s role develops in the next few months.”