VOW’s inaugural Heatwave event, a Partner-specific incentive that took place in Italy in May, has received a warm reception from resellers. For the first time, when joining VOW’s 2016 Partner sales promotion, participating resellers could choose which trip they preferred to win by meeting specific sales targets. Building on VOW’s popular Whiteout incentive, Heatwave was planned for resellers who wanted an alternative to the snow.

The new incentive targeted resellers on their sales of each of the 10 brands supporting the incentive and winning resellers enjoyed a four-day trip to Sorrento, Italy, where they were treated to fine cuisine, sightseeing and scenic excursions. Guests stayed at the Hilton Sorrento Palace and the trip’s activities included a cookery course at the Quanto Basta Cookery School and an excursion to Pompeii.

Heather McManus, Commercial and Marketing Director at VOW, adds: “Launching the Heatwave incentive has encouraged an increased level of engagement from resellers who perhaps didn’t want to embark on our Whiteout skiing incentive trip. Feedback has been excellent and on the back of Heatwave’s first year success, we are now planning the incentive for 2017.”

Martin Weedall, VOW’s National Sales Director, comments: “Our first Heatwave event was a huge success and made even better by the people who attended and supported it! We thoroughly enjoyed the conversations and networking along with the great company and plenty of laughs.”

The incentive was supported by sponsors Acco, Fellowes, 3M, BIC, Exaclair, Brother, Nestle, Henkel, Energizer and 2Work. Plans for Heatwave 2017 are underway with initial details due to be released next month under the VOW Venture Programme.

Testimonials:

“The Heatwave trip was a fantastic well organised event, everyone was well looked after and great memories and friends made.” – Siobhan O’Connor, Codex Office Solutions

“It was a great opportunity to meet similar business people and compare and share problems and issues.” – Robert Sillars, Sigma

“What a fantastic trip with great hosts and an excellent mix of resellers. The experience has certainly given us an incentive to work hard and achieve sales levels to be considered again.” – Nick Clark, Frasers Office

“The overall experience was fantastic, superb location, great activities and a good opportunity to talk to like minded business people about what success they are having, how they are achieving those successes, challenges for the future and general business talk. As well as a great experience, I’ve walked away with some great thought provoking ideas to take my business forward.” – Darren Kelly, Ben Johnson

“Many thanks for a wonderful few days in beautiful Sorrento on the inaugural Heatwave trip! It was such a well planned visit with lots to do and see. The company was excellent, and it was great to share ideas with like-minded people while having a fantastic time too.” – James Morton, MBM Omega

“An excellent trip with like minded people with the will to want to network & enjoy. Unmissable for people working in our industry.” – Tony Baker, The Roman Group

“Absolutely brilliant time away.” – John Williams, d&e Office Solutions