VOW Wholesale has announced it is making 500 additional product lines available to its reseller customers immediately and will add a similar number in the next few weeks.

The UK’s largest business products and facilities supplies wholesaler previously offered the 500 lines only to retailers.

VOW Wholesale says it can now offer the 500 lines to resellers as a result of consolidating the VOW Retail inventory into its Arrow Distribution Centre, in Lutterworth, Leicestershire earlier this year. The company had previously operated this area of its business from various locations around the country.

Among the newly-available products are the full range of packaging, boxes, bubble rolls, packaging, tapes and mailing accessories sold under VOW Wholesale’s exclusive Go Secure brand. Lines on offer also include the Tiger range of value stationery, filing, storage, writing and school essentials, plus Helix school essential sets and flexi-rules. They also include fashion, exam and clear pencil cases.

The lines additionally contain nine Crayola colouring sets, craft and activity products for children and party items, such as balloons and glow sticks. They also feature: offerings for special occasions, such as gift wrap, gift bags and invitations; travel products, including adaptors and umbrellas, hardware and mobile access goods.

Debbie Nice, VOW Wholesale category director, who is overseeing the expansion of the product range for resellers, said: “We’re delighted to offer this significantly increased number of lines to our reseller customers, additions which have been made possible through our decision to centralise our Retail inventory in our Lutterworth warehouse.

“This is the latest in a series of initiatives we’ve announced this year which further our strategic ambition of becoming a world-class wholesaler, by placing resellers ever-more firmly at the heart of our operations. We’re achieving this through following our three-pronged strategy of improving resellers’ experience of our organisation, creating opportunities for them to sell more, and being easier for them to deal with through innovation.”