VOW’s upgraded online ordering (OP Dealer) e-commerce site goes live to users on Wednesday 7 October, giving resellers an enhanced easier way to search, view and order products from VOW in just a few clicks.

In a marked change from its previous version, this newer upgraded site is fully responsive, allowing it to be accessed on mobile, tablet and desktop devices. The newer version has been rolled out across the business bringing a range of benefits for UK and Irish resellers who place their orders currently with VOW’s existing site and it can still be accessed at www.voweurope.com.

New features and improvements include:

•,Bespoke non RRP pricing and stock location availability to individual users that are signed in
•,Enhanced filters that refine search results by category, price, brand or colour
•,Individual user navigation options always available at the bottom of the screen once signed in
•,Enhanced new product cross sell, link sell and promotions on the site
•,Ability to interact with the site efficiently using smart phone or tablet devices as well as desktop
•,Revised ink and toner finder pages with filters to reduce results according to user need
•,Reduced checkout (number of steps to placing an order) providing a simpler process.

Darren Mack, Group Ecommerce Director: “The new upgraded OP Dealer site is the first step in developing VOW’s e-commerce offering, delivering all the ease of use and functionality that resellers need. In 2015 the expectation is already there to provide a strong business to user interface via mobile, tablet or desktop computer. This site represents the start of a number of enhancements aimed at supporting resellers who want responsiveness in ecommerce, with individual, real time information and a quick and simple ordering process.”