VOW is reporting 25 per cent average month-on-month growth in sales of its exclusive First range during the half-year following the launch in May.
The UK’s largest business products and facilities supplies wholesaler says the figure was achieved thanks to a bumper sales during September and October.

First range, intended to provide an unsurpassed combination of quality and value, now contains more than 170 products, Elements include desking, storage and seating suitable for multiple office environments, plus items for reception, bistro and breakout areas.

The range will be further boosted in January following the launch of a selection of steel products including steel tambours, cupboards, pedestals and filing cabinets which will be available from January.

Those steel products: are available in various colours, such as cupboards in grey or white and filing cabinets in grey, white, black, or coffee and cream; are suitable for both A4 and foolscap filing; have 100 per cent drawer extension, to ensure maximum usability; are fitted with an anti-tilt mechanism to ensure product and user safety; and come with component warranties lasting seven years on tambours, cupboards and filing cabinets, and five years on pedestals.

The steel items will be displayed to resellers attending VOW’s flagship annual Green Light event, which takes place on 7 December at the Hilton Birmingham Metropole Hotel. VOW Interiors will take centre stage in the vibrant exhibition and registrations so far indicate record attendance at this year’s event.

VOW’s full furniture range of over 1,400 products is reinforced by the company’s service. This includes a uniquely late deadline of 4.30pm by which customers can place orders for next day delivery to the vast majority of UK locations.
In addition, training and support is available from Matt Allaby, the company’s furniture business development manager, and the delivery and installation service – provided by trained, specialist fitters – includes full packaging removal, product cleaning and tutoring on the furniture’s functionality, if required.

Vanessa Warne, VOW category director for furniture, said: “The excellent sales figures aren’t surprising as they match the typical feedback we receive when speaking with our resellers. The majority of those that have engaged with the new First range have sales growth figures with VOW which far surpass the current market growth.

“Resellers are increasingly recognising we’re investing time and money into offering an improved and extremely competitive proposition, which meets their customers’ needs.

“Our feedback indicates most resellers now see us as almost unrecognisable, in aspects such as products, price and service, from 12 to 18 months ago. and understand queries about our deliveries today are rare. They also apparently appreciate that in First range we’ve unveiled a winning package and they can trust us with more of their furniture business in the future.”