VOW Unveils 2016 Marketing Guide
VOW has launched its 2016 Marketing Guide with a powerful mix of general and specialist catalogues and exclusive mailers designed to help resellers develop their sales and reach new end users.
Enabling resellers to order everything online via the VOW Publications Manager, the 2016 guide provides a blueprint for reseller marketing activity, giving an essential insight on the range of materials and campaigns that will help them to attract and support customers across numerous product categories.
The guide features the VOW Main Catalogue which has increased to 976 pages and features a new modern design. 15 brand new cover options are available as well as new added value inserts to allow resellers to promote alternative added value services.
Offering ten publications in total, the guide includes the Facilities Supplies and Workspace Catalogues which are just two of the publications available as VOWDigicat versions for online ordering. The range of mailers is also available for the first time in electronic format giving resellers the opportunity to expand the reach of their marketing collateral. In addition, a range of exclusive mailers and campaigns can be sourced on the myMarketing reseller portal.
Among the changes next year, VOW will be providing its Technology mailer electronically every month to ensure the latest and most relevant products are promoted, keeping resellers completely up-to-date in this fast moving market.
Emma Nourry, Head of Channel Marketing, VOW: “The 2016 Marketing Guide features some of our freshest, most dynamic promotional tools to date, taking into account the needs of different markets and the many demands on resellers. Our Mymarketing portal allows resellers to access marketing materials quickly and easily, while end users can order more products than ever via VOWDigicat. We believe this gives resellers all the latest information and marketing resources and will be an invaluable asset as they prepare for 2016.”
The marketing guide launches on 1st July, with all 2016 catalogues available to order from that date. An online version of the guide is available to download at www.voweurope.com/2016-publications