VOW is supporting and working with Kyocera to tackle the threat of counterfeit products in the UK. As one of the world’s leading document output management companies, Kyocera recently launched a campaign to educate customers and partners on the risks incurred by buying counterfeit consumables. The move comes in response to the rising scale of the problem as over €5m worth of counterfeit products were seized by Kyocera since April, the beginning of its financial year, an increase on the previous year’s confiscation of over 100,000 units, worth in excess of €10m.

Stuart Bleese, Category Manager for Technology at VOW, explains: “These counterfeit products are made to painstakingly replicate all aspects of the original products, from the branding to the packaging, which makes it extremely difficult for people to spot the ‘fakes’. Moreover, they’re sold at tempting low prices, making them an attractive alternative to genuine products. However, the consequences of using these counterfeit products, either in error, or knowingly as a cost saving, can be hugely detrimental to quality and output. Simply put, it’s dangerous to use or for resellers to sell to their customers as there is no way of knowing what’s inside a product.”

“The only way to be sure that you are purchasing a genuine product is to do so from an official Kyocera partner such as VOW.”

Resellers are being asked to contact their VOW account manager for further details.