VOW’s ‘myEmail Premium’ Marketing Tool Gains Momentum
VOW’s newly launched marketing tool, myEmail Premium, enables VOW Venture resellers to create powerful looking email campaigns in minutes and is designed to save resellers time and money. Featuring an extensive menu of pre-designed banners, myEmail Premium also includes five versatile email templates that can be personalised with resellers’ pricing and business details.
Product information, including images and descriptions, can be simply accessed via a vast content library and inputted by a click of a button to quickly create a professional digital campaign.
Gaining momentum with resellers, the myEmail Premium marketing tool does not require any previous knowledge of web or email design, which allows resellers to independently and proactively send marketing email campaigns to their customers. Additionally, resellers can manage multiple mailing lists and contacts effortlessly while also accessing detailed reports of how campaigns have performed. myEmail Premium also offers the added functionality of being able to send customers directly to an ecommerce website, thereby allowing resellers to generate instant sales, simply by using a ‘link’ function.
Scott Castle, VOW’s Marketing Manager, explains further: “The DMA’s Marketer email tracking study 2016 shows that the percentage of marketers who carry out their marketing in-house has increased to nearly 90%. Additionally, the percentage of marketers who rate email as ‘important’ or ‘very important’ increased from 89% to 93% between 2012 and 2015.*”
“We wanted to empower our VOW Venture resellers with an email marketing tool that is easy to use, delivers professional looking results and helps them increase engagement with their customers. Resellers can now create unique, innovative marketing campaigns to drive sales with myEmail Premium. Feedback has been very positive, with resellers finding it a valuable addition to their existing marketing methods.”