VOW unveils dynamic new product strategy

VOW has unveiled details of a dynamic new product strategy that will see a conscious change to the predictable merchandise cycle. This new product strategy is set to come into play after VOW’s current catalogue cycle and will be fully implemented by January 2017. Product selection and catalogue formation has historically been known to follow the merchandise process over the last 40 years or so, where set periods of time are dedicated to deciding commercial terms, selecting product, building the catalogue and confirming pricing. VOW is changing this restricted and rigid process to offer resellers a more dynamic and intuitive range of products for certain categories.